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As with anything, I think it has to be down to the individual. What suits one person is very different from what suits another, but your reasons for starting a blog can have a big impact on how well you do at it.
I chose to start blogging because it was something I wanted to do and the support of the online community has been a great help in boosting my confidence. For me, it isn't about building a platform with the hope that my readers will then go on to buy my books in the future (although it would be nice). The readers of this blog won't necessarily be the target audience for my fiction. I wanted a place to connect with others who are on the same journey as me so that we could spur each other on, a place to be held accountable and to help with my self-discipline.
I think if I had started this as a way of boosting sales or because I felt I was being pushed into it I would find it a chore and hate every minute of it. Other's may thrive on this kind of pressure and find enjoyment in it so it really does depend on your personality.
What do you think? If you already have a blog, what were your reasons for starting? Do you think an online platform is important for an author? Leave reply in the comments below, I'd love to hear from you.
Is it important?
Is it necessary before you write a book or should you wait till after?
I don't have any published work to promote and the majority of my platform is with other writer's not necessarily readers.
I would be more inclined to read a book if it is by an author whose name I recognise.
Do you think it's important? Did you build one before or after?